Is this course right for my company?
This course will help you if
- You want to give your staff the confidence and expertise to increase your company's sales
- You'd like a more cost effective solution than a classroom based sales trainer
- You'd like to minimise disruption to company sales time, by giving sales sales staff the flexibility to learn outside business hours
- You'd like comprehensive feedback on how your sales team perform during their course
- You want to teach your sales team a both a proven methodology that has helped hundreds of thousands of sales professionals over the last 20 years and the very latest selling techniques
- Your sales team is geographically dispersed and you'd like to easily organise effective training that doesn't involve travel, accommodation and less time spent selling to customers
Course screenshots (click images to enlarge)
Professional video learning interface |
Learn anytime, from anywhere |
Motivate your team to win! |
Comprehensive lesson content |
Make sure your team learn and understand key points |
Make notes whilst studying |
Digital library packed with supporting materials and resources |
Test staff understanding in the course exam - full management reporting avaialable |
Course contents
Your staff will gain the following skills and capabilities on completion of this course
- Module 1 - Personal preparation
Will give your sales people confidence and self-belief that they can become very effective sellers - Module 2 - Attitude wins!
Motivates and inspires your team to have a winning attitude so that they'll soon be 'order-hungry' sellers - Module 3 -Planning
Teaches your team to organise their time and their customer/target data so that they can be efficient and productive sellers - Module 4 - Getting the appointment
Shows your team how to write effective introductory letters and cold calls to book sales appointments - Module 5 - The 10 rules of selling
Gives your team 10 rules of professional selling that must never be broken, in order to generate sales effectively - Module 6 - The sales presentation
Teaches your team how to run a successful sales appointment / meeting, so that they can confidently win sales - Module 7 - Negotiation and objection handling
Concludes by teaching your staff how to negotiate the best possible price for your products or services - Module 8 - Course examination
Tests how much your staff have learnt, for your / their feedback and identification of stengths / coaching needs.
The course also includes
- Video and Audio based personal sales tuition from Richard Denny
- Global Certificate examination and award
- Course workbook and study aid for examples and exercises
- Goal planning and time management software to maximise productivity
- Sample Sales letters, USP tracker and other useful templates
- Full accompanying course ref. notes for your continuous development
For a more detailed course specification click here
Accreditation
Fully accredited by the Richard Denny Organisation - provider of excellence in sales training for over 20 years

to see how this course could impact your sales
About Richard Denny
The combination of one of the word's most respected sales mentors with incredibly interactive e-learning technology is truly a world first. Richard Denny has helped many thousands of sales people realise their potential over the last 20 years. His international bestseller, Selling to Win has now sold over 1.5 million copies in 40 countries and when he's not running his Warick University based diploma programme, Richard travels far and wide to motivate and energise the sales teams of the world's biggest and best companies.
Testimonials
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On a scale of 1-9 you scored 8.17. Our delegates rate you as their favorite speaker. CPU Programme manager, Microsoft |
| Just a short note to say thank you for an outstanding contribution to our conference. Senior Manager, National Sales campaigns, Natwest | |
| Just a brief note to express our thanks for your enthusiastic involvement. I look forward to working with you again. Group Marketing Director, TNT | |
| Thank you for an excellent contribution. Regional Manager, south west, Friends Provident | |
| Thank you for a memorable inspirational event. Advertising Director Ireland. Trinity Mirror | |
| What a great success you made our convention. A smash hit! Chief Executive, Molly Maid | |
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I would like to thank you for making such an inspiring presentation, reinforcing the sales and service theme of the conference. Head of Sales Strategy and Market Information, AIB Bank |
| Your presentation proved enlightening and valuable to our client relationship managers. Director Client Relationships, Coutts | |
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I am most pleased to inform you that 4 months on you are still the talk of the region. Business Support Manager, Prince's Trust |


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